After over 15 years in the beauty industry as a photographer, stylist and make-up artist, I’m over the moon excited about this project. I’ve always wanted to make women feel beautiful - and fashion, hair and make-up is a simple and easy way to ice a cake that’s already stunning. No one wakes up flawless, no one looks like the people in the magazines (including the people in the magazines) and no one is perfect. But when we learn to use fashion and its accomplices hair and make-up to help us put our best foot forward, it’s a little easier to walk through the days.
Women have questions about Fashion and Fashion tends to have the reputation of being an unapproachable snob. Thus, the idea of she and her was born – a playful repository for all things fashion and style presented in a way that is relatable, attainable and respectful of the very best part about women – our differences.
I can’t think of a person I’d rather take on this passion with than my best friend, my baby sister, Lecina. Lecina basically started out as my Barbie doll, laying victim to a wide array of industry mechanisms like curling irons and bobby pins, eyeliner and lipstick. Years later, having eventually escaped the clamp of my crimping iron, Lecina loves fashion as much as I do. An artist with words, Lecina has become one of my favorite writers and is probably the only person capable of translating my hand gestures into full sentences because she gets me.
Together, with our love for fashion, my industry experience and her smart-ass wit – we bring you:
she and her.
She tasked me with the job of an initial depiction, to give the larger public an idea as to who we are, what it is we’re trying to accomplish. I pitched the description: “two sisters living 600 miles apart, trying to keep their shit together” and She didn’t think it was appropriate. In the absence of being able to use the best description ever, (Libertee!) I’m going with a story about the first time I cried because I was happy.
When I was about 12 years old I was about as happy as I could be on a hot fall afternoon as I found myself jumping on my friend Jennifer’s trampoline. We had a ghetto blaster facing out the window blaring what I’m guessing was Dance Mix 97, and we were just about to get the sprinkler involved. As I was recovering from an unfortunate double-bounce incident, my mom rolled up and said I had to go home. I was devastated – this was set to be an all-night affair, and we’d already rented Pretty Woman.
Beyond upset, I’m confident that I gave my mom the silent treatment on the way home.
I got out of the car in a tiff, walked in, and saw whom I knew at that moment was my favorite person on the planet: my big sister, Libertee.
She had been away at University and her surprise return inspired an unprecedented reaction in me. I started crying; up until this point in my life tears had only been associated with me reacting to having to wear socks that didn’t match or being forced to weed the garden.
We’ve always been sisters, but we grew to be friends.
This blog, this social media mongrel, is representative of our love for fashion, hair, makeup, style and most of all – each other. In a very microcosm sort of way, our relationship and interpretation of all things “style” is representative of all women – we’re the same but different, and every now and again, it’s nice to have the advice, support and perspective of someone like your sister. . . because sometimes hearing “that looks amazing” or “you’re an idiot” is just what you need.
We are so excited to share with you the people we love, products we can't live without, places we dig and fashion and current trends that are adaptable, attainable and oh-so-fun to wear!
Check us out every Wednesday for a New post!
Seven Days Seven Looks. A Recipe to Avoid Disaster
April 1st, 2015
Seven Days, Seven Looks:
I’ve been told that there are people out there that “prep their meals” for a week in advance. Pictures on Instagram document various sizes of Tupperware containers filled with combinations of lean protein and leafy greens in an effort to take away stressors or barriers that can interfere with one’s plans on healthy eating. I think it became popular right around the time everyone started taking pictures of their food.
Admittedly, I’m a wee bit behind the times when it comes to meal planning, but I appreciate the logic of it. In fact – I do much of the same with my outfits for the week – knowing what you’re going to wear in the morning takes away a lot of stress, and unnecessary ugly crying.
What I lack in domestic prowess, I make up for in cunning closetry.
This is Helen, and she owns one of my favorite shops in Calgary, Coveted. Along with being one of the best people on the planet, she has a killer sense of style. I had the chance to style some of our favorite looks this spring capitalizing on both the amazing clothes from her shop and her ridiculously gorgeous hair. Stay tuned for more on Helen and her story in the coming weeks!
Ingredients: Plaid button up, white relaxed fit tee-shirt, boyfriend jeans and the ever-dependable, chucks. Add a chunky necklace to get it a bit girly.
Directions: Washing your hair on Sunday is hard, so default to a top knot, and a light sprinkling of neutral make up, read: nude lips, a filled in brow and a healthy dose of mascara.
Flavor notes: comfortable without sweatpants, cute and easily put together.
Ingredients: A classic black pencil skirt (a must for any closet) that same Sunday tee shirt complimented by a pop of color like this floral zip up jacket add high heels or ballerina flat depending on the occasion.
Directions: Beachy hair (read: loose, textured hair); go easy on the eye shadow and focus on a bright lip. Bring a touch of edginess in with the addition of a bold, multi medium colored necklace.
Flavor Notes: Business or party appropriate.
Ingredients: Skinny jeans that sit above your hip bone, a free flowing blouse and a structured vest that will sit below your hip bone and a rad ankle boot.
Directions: Keep it casual by focusing on a fresh face and nude lip and mascara. Add a messy side pony that looks super put together but takes seconds. Add a bold necklace to give the outfit that rock star feel.
Flavour notes: a little bad ass with hints of put-together.
Ingredients: That same white tee paired from Sunday with my favorite, go to item: a denim button up and the high waisted pencil skirt from Monday.
Directions: Fresh makeup and a strong gloss lip. Take on my favorite hair trend this season, the half-up top knot and pull it all together with a bold, chunky necklace. Face the elements head on in a skirt and ankle booties. No need to pre heat; this look is hot.
Flavor notes: Fashionista.
The day before Friday:
Ingredients: a cute, casual, statement tee shirt and necklace under a Vegan leather (the best euphemism for fake leather I’ve ever heard) jacket with skinnies rolled to bring attention to a sexy, strappy sandal.
Directions: apply soft make-up, and construct a slightly deconstructed loose side braid.
Flavor notes: I could kick your ass, but I’ll just shake mine instead.
Ingredients: a loose fitting, structured dress that brings attention to your glorious gams and a geometric necklaces that pairs well with the structure of the dress. Same ankle boots you wore on Wedenimesday
Directions: Apply soft make-up with an effortless curl and a centre part.
Flavor notes: Day time awesome, night time ready.
Ingredients: Onesie (we love navy!) with gold accents like a bold and gold men’s watch and matching gold chain. A nude strappy sandal will keep the legs looking long!
Directions: It’s the weekend! Get a little zesty with amped up make- up featuring a zealous cheek and lip. Maintain yesterday’s curls and centre part with hair half back and a slight bump-it bounce in the back.
Flavor notes: Cute and Sassy.
All of the looks featured on today’s trends post are featured on my good friend, Helen and can be found in her amazing shop, Coveted, right here in Calgary.
Check her gorgeous shop Coveted located at: 124 8 St NE Calgary, AB T2E 1M2
Be sure to follow her on instagram @covetedcalgary